Summer In Season: In the Making
My good friend and rockstar of a designer, Sara Buettmann, is the creator and curator of Summer In Season's digital brand. Her talent for lettering is unreal –– watch this behind the scenes video of how the SIS logo was born.
For the entire Summer In Season lookbook, check out Sara's site:
"Summer was one of my first friends after moving out to Denver in 2013. We bonded over a love of handwritten fonts and rosé... wait, maybe back then it was more like vodka and dancing? A lot has happened since we were 22, including Summer starting her own blog: Summer in Season. Summer wanted a logotype and icon that had a lot of personality. Something hand-lettered and energetic that was perfectly imperfect, and... it must be in a millennial pink."